10 tips for choosing the right White Label software
White label software comes as monthly or annual subscriptions. They are mostly available under the SaaS model. The seller company brands the model and offers it to clients and users as their own. Important tips for choosing the right software are given here.
- Decide on the type of software
- White label marketing software tools
- Be on the same page
- Consider the services provided
- Logo on reports
- Plans for client interaction
- Trained professionals
- Extended non-disclosure
- Referrer blocking
White label Design and programming Products: web design products, website builders, and web app design programs fall under this category of software.
They range from lead generation tools to social media management, SEO tools, PPC tools, and reporting tools.
Look for shared values and beliefs in partner agencies. Successful partnership build-up depends on smooth interchange and exchange.
Be aware of the range of services you can access and how they integrate with your needs. Look for systems that allow direct communication in your name and on your domain.
Telephone conversations, online chats, and reports all carry your logo although they come from the parent agency.
A conference bridge plan provides a neutral interaction space without revealing contact numbers. Direct calling plan offers a special contact number customers recognize as a company service number though managed by the parent agency.
Ensure contractual obligation to maintain confidentiality during the contract and beyond. Look for a no poach clause.
All client interaction comes from the parent agency. There is no scope for outsourcing such interaction. Only trained professionals employed by the parent agency are involved in client interaction.
Professionals involved in client interaction are under the same non-disclosure contract as the agency.
Brand protection needs referrer blocking systems to be put in place. Browser level blocking prevents source tracking. This ensures no trails are left for analytics to pick up.