10 tips for choosing the right White Label software

13 July 2021
10-tips-for-choosing-the-right-White-Label-software.

White label software comes as monthly or annual subscriptions. They are mostly available under the SaaS model. The seller company brands the model and offers it to clients and users as their own. Important tips for choosing the right software are given here.

  1. Decide on the type of software
    2.

    White label Design and programming Products: web design products, website builders, and web app design programs fall under this category of software.

  2. White label marketing software tools
    3.

    They range from lead generation tools to social media management, SEO tools, PPC tools, and reporting tools.

  3. Be on the same page
    4.

    Look for shared values and beliefs in partner agencies. Successful partnership build-up depends on smooth interchange and exchange.

  4. Consider the services provided
    5.

    Be aware of the range of services you can access and how they integrate with your needs. Look for systems that allow direct communication in your name and on your domain.

  5. Logo on reports
    6.

    Telephone conversations, online chats, and reports all carry your logo although they come from the parent agency.

  6. Plans for client interaction
    7.

    A conference bridge plan provides a neutral interaction space without revealing contact numbers. Direct calling plan offers a special contact number customers recognize as a company service number though managed by the parent agency.

  7. Confidentiality

    8. Ensure contractual obligation to maintain confidentiality during the contract and beyond. Look for a no poach clause.

  8. Trained professionals
    9.

    All client interaction comes from the parent agency. There is no scope for outsourcing such interaction. Only trained professionals employed by the parent agency are involved in client interaction.

  9. Extended non-disclosure
    10.

    Professionals involved in client interaction are under the same non-disclosure contract as the agency.

  10. Referrer blocking
    11.

    Brand protection needs referrer blocking systems to be put in place. Browser level blocking prevents source tracking. This ensures no trails are left for analytics to pick up.

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