The current situation demands that “your customer” gets easier access to their needs. This is possible only by offering easy ordering, safe distancing, online payments thus saving of time. The best way to overcome this challenge today is go online and make your customersafe!
The E-Commerce industry is currently worth $4.8 trillion, projected to increase to $5.4 trillion by 2022. Business owners planning to start their E-Commerce Business, generally imagine a website where they can list products and expect revenue to begin rolling in. However, a website is just a shop front, much like a physical store. Creating a digital presence requires the same level of strategic thinking and planning process.
Today, any Business Owner will tell you that running a physical store is not only about arranging the aisles and taking customers through the checkout process. Business owner looks for the best E-Commerce platform, where they can operate core features, integrate new features, and 3rd party tools seamlessly.
Sure, there are variety of options available in the market that can help you selling your products online, but if scaling your business is what you want, then you have to look and compare each aspect of the available solutions which can delight your customers, run absolutely flawless, and be able to fulfil your orders in the fastest, most affordable way possible.
Choosing the right development approach that fits your Business strategy is a crucial part for business success. As a Business Owner here are some of the points to consider while choosing an E-Commerce platform:
When it comes to choosing an E-Commerce platform, you have 4 different types to choose from, as shown below.
|Definition||Custom Development||Solution like WooCommerce, Magento||Platform like Shopify, Yelo etc||Companies offering Clones of solutions||Product which has the ability to White-Label / Brand the solution as per Business|
|Pros||Best possible functionality|
Ownership of Source code
|Lot of themes and plugins available for quick development and cost effective|
|Tried and Tested model|
Lower entry cost
Lot of features to adopt
No infrastructure cost
|These companies will offer you such clone at a very low cost|
Ownership of the Source code
Last mile Customization
Ownership of Data
Longer Time to develop
|No readymade mobile solution|
Time to develop can increase due to mobile development
Issues with GDPR/ Data compliance
Mobile App will not be a branded solution
No ownership of Source code and data
|Usually such firm download these clone code from open-source/ Github repository and add a UI wrapper around it|
Outdated versions / technology
No customization available
|No ownership of Source code|
|1||Cost of solution||Cost of solution will be very high||Web cost will be Low as themes & plugins available. Mobile App would be costly||Hidden charges for transaction, and other activities||Low cost of solution||No hidden cost, Low to Medium cost of solution|
|2||Time to Develop||Very long development time||Low to medium time to develop||Low time to adopt||Low time to adopt||Low time to adopt|
|3||Solution Scalability||Yes||Yes there would be different pricing models||No as it would be one time sale||Yes, we have modular approach|
|4||Solution adapts to Business Model||Product adopts to your Business Model||Product adopts to your Business Model||Business adopts to the Product||Business adopts to the Product||Product adopts to your Business Model|
|5||Data Ownership||Customer||Customer||Mostly the SaaS platform would own||Customer||Customer|
|6||Control over Technology||Full control with the ownership of the source code & data||Full control with the ownership of the source code as per Open source license & data||Least control of all model. Saas will not offer any customization & you will not own the code||Full control with the ownership of the source code & data||IPR/Source Code with Lokaly. However we offer all customization|
|7||Ease of Operation||Yes||Yes||Yes||Low, due to outdated technology||Yes|
|8||Integration with 3rd Party Tools||Yes||Yes||Limited as per their list||Yes||Yes|
|9||Solution Support & Upgrades||Yes||Yes||Yes||No||Yes|
When we started Lokaly as a product we based our approach on the following understanding:
Verve Systems has an experience of over 12 years in Bespoke solution development and have been developing Lokaly since 2018. The code developed for Lokaly is from scratch with no open source or copied code base which gives us complete knowledge and control over the development.
Aggregator Business Model (Marketplace with Store listing enabled)
Single Brand Store (Single or Multi location)
Pure Ecommerce Flow (3rd Party Courier Delivery Integration)
Hyperlocal Ecommerce Flow (Self Delivery, 3rd Party Delivery)
Dark-flow Ecommerce (Fulfillment WH, Multiple Suppliers)
Point of Sale
What Lokaly Offers?
• Complete White-label Solution with customized & branded solution on App Store
• Your own Marketplace subscription model
• Business Hours, Order Settings, Delivery Settings
• SMS Alerts on Order receipt & processing
• Custom offers & discounts at store level
• Online Payment Integration
• Flexible Licensing model: One-Time License / Subscription Monthly Model
• Modular Functionality to allow solution to grow as your business grows
• Wide variety of store type
Successful eCommerce websites go beyond listing great products and providing effective customer service. It is good to remember that first impressions carry the day and web design provides that first impression. Unattractive, cluttered designs are off putting. They drive traffic away resulting in lost leads. User-friendly designs funnel users smoothly through the sales funnel and increase conversions.
Research discloses that three quarters and more of both end users and businesses base their purchase decision on their preference or otherwise of web design. A haphazard design is like a cluttered and disorganized store. Finding products of choice becomes difficult and time consuming. Unlike brick-and-mortar stores, however, a browser just needs a click to move away in the blink of an eye and enter an organized store. So be careful of how your information is organized.
Colors, shapes, and sizes create a psychological impact. The immediate conversion rate noticed after such minor changes are made appears insignificant. When it comes to cumulative impact, it is a different story. A mere 1% swing means a major jump in annual sales.
Information assimilation and processing strategies differ from person to person. Visual processors are impacted by font size and background contrast. An image that correlates with text is more accessible to the kinesthetically inclined.
A consistent design or logo appearing on the website, promotional material, and physical product stamps a permanent impression on the mind and increases immediate brand recall translating into a wider loyal customer base.
You can also read: A Highly Customizable Solution For All Your Online Business Needs
Successful websites combine aesthetics and ease of use. A good design optimizes layout and browsing experience by converting abstract ideas of aesthetics and usability into concrete designs. It presents products, purchase options, and brand image clearly and consistently.