What is a White Label Solution?

As a rule, this term refers to the products or services that an enterprise has designed and approved for sale to a business concern. Company B has the right to use the product or service under its own label.

Lokaly – White Label Platform

White label solutions are products or services created by one company that is offered by another under that company’s own distinct name. Lokaly is a fantastic platform that gives and offers white-label services to its clients with multiple advantages. It offers Aggregator Model and Single Brand Store to the customers.

Lokaly Storefront Customization

If you’re looking for a platform to configure and customize the seller side of a white-label product, Lokaly is the place to go. Below customization and configuration you can do in Lokaly Storefront:

  • Own Product Catalog
  • Platform Colors
  • Banner Changes of Homepage for festival or season
  • Offers & Discounts banners in Homepage
  • Storefront appearance (Look, Style)

Why Lokaly as a Partner!

Lokaly will soar to new heights and can assist you in rapidly expanding your business. Lokaly is recognized as a multi-vendor platform, a business solution, a storefront setup, storefront modification, and one of the leading producers of e-commerce white label solutions.

Conclusion

Lokaly can assist you in quickly setting up and managing your goods on one of the largest platform. For a more interactive look, Lokaly offers plenty of themes and festive season offers.  If you want any extra information, please contact us to acquire your white-label solutions. Partnering with you will be a pleasure for us.

As smartphones become more accessible and high-speed internet is no longer a premium infrastructure in many countries, users are now directly connected to the internet. This easy access to the internet has given a boost to mobile shopping. Many brands are hence embracing mobile commerce on top of the eCommerce platforms. Shopping apps with easy to browse catalogs are becoming more and more popular.

The emergence of mobile commerce changes how brick and mortar businesses operate. It’s important to note that mobile commerce growth is steadily increasing hitting an estimated $284 billion or 45% of eCommerce at the end of 2021. The mobile payments market is also catching on. This means that the likelihood of people making mobile purchases on their smartphones is also huge.

Wide audience

The sheer number of mobile users is reason enough to motivate businesses to embrace eCommerce and introducing mobile shopping as a part of their sales strategy.

Enhanced user experience

Use experience is one of the main reasons for increased conversions. Various technologies can be used like AR that makes shopping experiences more immersive and interesting.

Customer support availability

With the aid of a chatbot and messenger app, business owners can support their customers even outside business hours. Customer support bots have grown in intelligence and intuitiveness making these bots more efficient in dealing with common queries.

Variety of payment methods

Customers have a number of payment methods when it comes to M-commerce. Whether it is a conventional credit card or PayPal, it can be integrated into the mobile store.

You can also read : Mobile App with Online Ordering for Your Local Business

With the entire world owning some or the other kind of mobile devices, businesses cannot afford to not have a mobile strategy. Mobile shopping is definitely becoming popular by the day and most businesses are reaping the benefits from going mobile!

Today, it’s hard to imagine shopping without the help of ratings and reviews about the products and services. According to consumer research conducted by Deloitte and Touche LLP, the majority of shoppers (around 75%) use reviews to discover and evaluate products. From food and beverage and apparel, to health and beauty, reviews play an important role in the buying process for customers.

Ratings and reviews impact everything

Shoppers today not only view ratings before they make a purchase, but also leave a review after they have purchased and used a product. Studies show that the number of reviews submitted increased nearly 11% year over year since 2019. With reviews, shoppers are not only converting faster, but are known to spend more money too. This lift in revenues per visitor has seen a steep rise in recent years. But, increasing sales and profits aren’t the only thing that reviews can improve for your business. Brand retailers have reported that reviews have an impact beyond the product pages online. Many times a good review directly converts into increased in-store sales too.

Ratings and reviews help shoppers make informed and confident purchases

A vast majority of shoppers research products online before going to the store to purchase them. Consumers often turn to ratings and reviews when they are in the decision making phase of the final purchase. Reading a positive review from an existing customer gives them the confidence that the product they chose is working well for others too. Studies have also shown that reviews have the ability to influence consumers to buy a more expensive product than they had planned.

Don’t forget to check: Gain Greater Business Reach With Lokaly Buyer App

Negative reviews and low ratings

You may be surprised to find that it’s not only the positive reviews that influence purchases. Many shoppers say that negative reviews are just as important in their decision to buy. It helps them build a pros and cons list (mentally, subconsciously) and the final decision to buy a product is based on complete information. This increases their confidence in their purchase and your product.

Having reviews displayed on your site is a great first step to winning over your customers. It improves one of the most valuable assets a business can have in today’s retail landscape – trustworthiness.

In today’s world, technology transformation is inevitable. But while we keep our businesses up to date with the latest technology and the latest trends in the market, we should also ensure that we plan ahead for the future too. Bullet-proof your business with the right scalable and flexible technology.

Technology that is futuristic

Technology keeps evolving and businesses need to plan ahead. With the latest technology today, it will be easier to scale in the future and adopt something more futuristic. Adopting AI and ML based mobile applications today will make it easier to step into the future.

Technology that helps scale easily

No matter how great your forecasting model is, future is unpredictable. It’s important for businesses to invest in technology that can help adapt to the future developments in IT. For example, invest in scalable bandwidth and develop mobile applications with the latest technology.

Technology helps you adapt to evolving trends

The world of technology is constantly changing and businesses need to be able to adapt. Make sure that your hardware and software are up to date with the latest trends. It ensures that your business is set up for success.

Technology aids in streamlining operations

With technology your business will be well equipped to handle any future circumstances. It’s a good idea to frequently review your processes and implement technology solutions to streamline the operations.

Technology fosters good customer experiences

Customers keep a business alive. It is essential for businesses to analyse what technology the customer uses the most and ensure that they get the right information at the right time in the purchase process. This establishes good customer experiences for your business.

You can also read: Keep Up-to-Date your Business with Latest Technology

In order to bullet proof your business for the future, you need to ensure that you use the right technology for the right processes – a mix of mobile applications, eCommerce, web interfaces and more. These will ensure that you are ready!

One of the biggest decisions you will make for your business is the choice of the eCommerce platform that is scalable and will ensure long term growth. The platform should also help customers that are engaging with your brand to reduce friction while they’re getting the product they need. Ensuring employees have what they need to implement campaign strategies and at the same time be ready to use without add on cost for maintenance and installation.

Whether you are a brick and mortar store with a strong local presence or are looking for an enterprise eCommerce solution, building one from scratch is out of the question! The time frame and the cost is simply too high for such an endeavour.

The good news is that there are a number of ready to use eCommerce solutions such as Lokaly that enable you to go online instantly. These solutions are highly customisable too. Being white labelled, you need not worry about how it will ‘look’ for your brand.

Lokaly is ready to use, white labelled eCommerce solution. It enables local stores to quickly go online by quickly upload the products and begin selling.

Some of the features of this marketplace are:

  • Completely White-label solution
  • Customized & Branded Solution on App Store
  • Your own Marketplace subscription model
  • Customizable Features
  • Increase your revenue
  • Ensure your business continuity in the Lockdown or stay home period

Lokaly can be completely customised to suit your business requirements. It’s the easiest and fastest way to reach your customers where they are – online. It not only helps you keep up with the latest in the online world, but also helps keep in compliance with the latest no contact delivery policies for the covid 19 rules. With customisations, you can make the app look, feel and serve your customers as your business requirements.

Developing an excellent product and a great sales strategy is only half the battle won for a business. Providing good customer support after you have sold a product is also important. Shopping is not merely a transaction – the entire experience counts. By providing excellent customer support you can offer your customers better experiences while shopping with your brand. Shoppers that ‘feel good’ while making a purchase, will definitely be back for more.

There are 4 key reasons why customer support is important for your online business

  • It adds value to your product
  • It increases customer retention leading to recurring revenue
  • Results in positive brand image
  • Boosts employee moral
  • Adds value to your brand

What exactly is good customer support and why is it essential?

Customer support empowers customers through the entire purchasing process and post purchase experiences. It helps you better assist customers who are interested in purchasing your product by offering quick and accurate answers. Next, it is also useful during the purchasing process. You can provide customers with orders, errors while placing orders, or provide better package tracking details. Lastly, you can offer customers with support if they face any issues post purchase. You can make cancellations and returns easy to process or offer the ability to exchange faulty products.

A good product or service can only get you so far. If you add good customer support to the equation, the value of your offering as well as your brand instantly increases. It also has the potential to reduce negative reviews. This added value translates to increased revenue and customer retention.

With customer support, businesses can offer a lot more than sales transactions. You can give them a reason to love your products and your business!

White label software comes as monthly or annual subscriptions. They are mostly available under the SaaS model. The seller company brands the model and offers it to clients and users as their own. Important tips for choosing the right software are given here.

 

  • Decide on the type of software

 

White label Design and programming Products: web design products, website builders, and web app design programs fall under this category of software.

  • White label marketing software tools

They range from lead generation tools to social media management, SEO tools, PPC tools, and reporting tools.

  • Be on the same page

Look for shared values and beliefs in partner agencies. Successful partnership build-up depends on smooth interchange and exchange.

  • Consider the services provided

Be aware of the range of services you can access and how they integrate with your needs. Look for systems that allow direct communication in your name and on your domain.

  • Logo on reports

Telephone conversations, online chats, and reports all carry your logo although they come from the parent agency.

  • Plans for client interaction

A conference bridge plan provides a neutral interaction space without revealing contact numbers. Direct calling plans offer a special contact number that customers recognize as the company’s service number.

  • Confidentiality

contractual obligation to maintain confidentiality during the contract and beyond. Look for a no poach clause.

  • Trained professionals

All client interaction comes from the parent agency. There is no scope for outsourcing such interaction. The parent agency employs only trained professionals to interact with clients.

  • Extended non-disclosure

Professionals involved in client interaction are under the same non-disclosure contract as the agency.

  • Referrer blocking

We need to put referrer blocking systems in place for brand protection. Browser level blocking prevents source tracking. This ensures no trails are left for analytics to pick up.

Local departmental stores are the most popular businesses and dominate the market in a particular area. The main reason is their accessibility and simple approach, hassle free buying experiences, friendly behaviour and most importantly, emotional attachment of the customers.

Especially for regular customers, it’s a matter of trust and loyalty. However, this model of operation is highly contact-based.

Times have changed and there is a need to change this model of operation too. With the increasing emphasis on contactless operations for local businesses, how can local businesses maintain their existing customer base’s loyalty and trust?

The answer is – by offering them with easier and convenient means to contact them without actually visiting the store. Lokaly offers exactly this.

In a contactless safe distancing world, Lokaly helps take your local store online and helps keep your regular customers. You can instantly take your products online and accept online payments too.

Here’s what you get with Lokaly:

Completely White-label solution

create your very own store. You can completely rebrand Lokaly with your specific branding requirements.

Customized & Branded Solution on App Store

Although you can simply download and use it as-is, Lokaly can also be customized if needed. You can add your store specific features that caters to your customer base.

Your own Marketplace subscription model

Many people believe that mobile applications are usually expensive. Lokaly challenges this notion by offering affordable alternatives. With Lokaly, you can pay as you go!

Customizable Features

If your business requires features not built into the product, we can customize it to include the features you need.

Increase your revenue

Apart from your regular customers, a mobile store will enable you to increase your customer base and revenues!

Ensure your business continuity in the Lockdown or stay home period – sign up for a solution that can take your business online within a few clicks!

Lokaly is a solution for sellers and buyers. Sellers can register their stores and manage their accounts with various buyers online through the seller app. With the buyer’s app, users can order from their favourite store within their vicinity via the app. Lokaly acts as a gateway between you and the local stores.

How can users contact local stores?

Lokaly acts as a technology bridge between the sellers and buyers. Many local stores depend on the number of feet walking up to their storefront every day. Many times they lack in the extra efforts to reach out to a larger customer base. Lokaly offers local businesses with the opportunity to expand beyond their regular customers and look at a larger customer base. The buyers can conveniently place their orders from their favourite stores within their vicinity and within a few taps and swipes the job is done. Well, the stores can also offer regular customers with a ‘khata’ system of payment wherein the customer is offer a type of store credit which can be paid when the amount is due.

The good news is that buyers do not have to pay anything to use the Lokaly app. It is completely free and can be downloaded for free from Google Play Store or Apple App Store.

The app is pretty simple to use too. After logging in, users can see the local stores on a dashboard. Users can also see whether the seller has approved their khata. Everything is displayed on the dashboard so that users get direct access to the information they require. All payments for the orders placed are managed via a khata system and can be done directly via the app. This means that there is no need of separate apps for making payments too. All transactions are effectively managed within Lokaly.

With Lokaly, businesses get a wider reach and no longer have to be dependent on those customers who walk up to their stores!

One of the defining events of 2020 was the COVID-19 pandemic and the resultant global lockdown. This will probably have implications that will last well into the decade. The situation is rapidly changing and today, people are able to move out and office workers are definitely facing challenges working remotely. People are slowly coming to terms with the realities of our interconnected world and we are living in unprecedented times might be an understatement. This isolation and uncertainty has influenced how people shop and make buying decisions. From bulk buying to online shopping people are changing what they are buying, when and how. Brands are having to adapt and be flexible to meet changing needs.

Panic buying and coronavirus

As a response to the lockdown people began stocking up. Stores both brick and mortar and online were struggling to keep up with the demand. The lockdown reduced the access to the stores and people began to look for online means of ordering essentials.

Preparedness

For local stores and departmental stores, the lockdown was something that many weren’t prepared for. People buying off the shelves were now expecting an online place to order groceries, school supplies and other essential items. Well, stores eventually caught up and were looking for quick solutions to get online and serve their customers – while following all the mandates of the locked down world.

Lokaly

Mobile apps like Lokaly ensured that stores and local businesses got a platform to quickly put them out there – online. They could simply register and begin selling. Building an online presence was never so easy. Customers too got easy access to their favourite stores and could place their orders and get items delivered to their doorstep.

Unprecedented times brought about unprecedented solutions and even those businesses who never dreamed of being online were now ‘completely’ or partially online. Well, it probably worked out for the best. What the near future holds no one knows, but technology and mobile solutions are definitely the key to a successful future..