While it’s normal to direct your attention to attracting new clients, strengthening your bond with existing customers is even more important. Even 5% increase in customer retention rates lifts the profits by 25% to 95%. A loyal customer is not only repeat-purchasing your product or service but is telling others about your brand too. If you have invested in earning a customer, make sure that you retain them too – and keep them coming back several times!
Build a relationship – don’t just sell
After a sale, instead of focusing on where your next sale is, try to devote resources for building continued relationships. Keeping constant communication with the customer is the key, however, there is a fine line between keeping in touch and becoming a nuisance. Have purposeful and meaningful communications with customers.
Keep the experience fresh and relevant
Continuous improvement in the offerings is the key to creating a fresh customer experience. Remember to re-connect with existing customers with your new offerings. Changes and updates are a good way to interact with customers.
Assume that they won’t remember you
If they shopped with you once, it’s not guaranteed that they will think of you the next time they need the same product or service. Make an attempt to imprint your brand on their minds. Here – out of sight is out of mind!
Make it easy for customers to contact you
Avoid sending lengthy informative emails. Send simple messages so that they are urged to contact you for the details. It’s a great way to keep them engaged with your brand.
Show your appreciation
When customers feel appreciated and see that they are important to you, they tend to be more loyal to your brand.
To grow sustainably, acquiring new customers is not enough. For life-long value, brands need to increase customer retention rates and keep them coming back.
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