As technology advances, customer demands for the latest tech increase too. For businesses, keeping up with the latest tech trends ensures that you can give your customers what they want. It also help retain a competitive edge and embrace the fast-paced changes to stay relevant in the industry. If your business does not keep up with the changing technology, you face the risk of being left behind.

Here are a few ways in which you can keep your business up to date with the latest technology:

Be prepared

It is essential to offer you’re your customers with products and services built with the latest technology. Innovating and improving products and services with the latest technology prepares your business for the future. Web technology, Mobile applications and new features such as AI, VR and AR can dramatically add value to customer experiences.

Don’t forget to check: How To Bulletproof Your Digital Business With Technology

Follow trends

Technology update is not a one-time thing. It keeps evolving. New trends are constantly around the corner. Having all this information gives you an insight into what you should include in your business growth strategies. Following latest trends will ensure that you are ready for what the future may bring in terms of technology.

Check out the competition

With competition getting fiercer, it is getting more and more important to understand what technology are others in a similar business using. This will ensure that you and offering similar or better services to your customers with advanced technology solutions. Checking out the competitors will help you strategize better about your tech strategy.

Keeping your business updated with the latest technology is beneficial in many ways. It enables businesses to offer better services to their customers and stay relevant in a fiercely competitive business world. Latest technology will ensure that your business is future ready.

As smartphones become more accessible and high-speed internet is no longer a premium infrastructure in many countries, users are now directly connected to the internet. This easy access to the internet has given a boost to mobile shopping. Many brands are hence embracing mobile commerce on top of the eCommerce platforms. Shopping apps with easy to browse catalogs are becoming more and more popular.

The emergence of mobile commerce changes how brick and mortar businesses operate. It’s important to note that mobile commerce growth is steadily increasing hitting an estimated $284 billion or 45% of eCommerce at the end of 2021. The mobile payments market is also catching on. This means that the likelihood of people making mobile purchases on their smartphones is also huge.

Wide audience

The sheer number of mobile users is reason enough to motivate businesses to embrace eCommerce and introducing mobile shopping as a part of their sales strategy.

Enhanced user experience

Use experience is one of the main reasons for increased conversions. Various technologies can be used like AR that makes shopping experiences more immersive and interesting.

Customer support availability

With the aid of a chatbot and messenger app, business owners can support their customers even outside business hours. Customer support bots have grown in intelligence and intuitiveness making these bots more efficient in dealing with common queries.

Variety of payment methods

Customers have a number of payment methods when it comes to M-commerce. Whether it is a conventional credit card or PayPal, it can be integrated into the mobile store.

You can also read : Mobile App with Online Ordering for Your Local Business

With the entire world owning some or the other kind of mobile devices, businesses cannot afford to not have a mobile strategy. Mobile shopping is definitely becoming popular by the day and most businesses are reaping the benefits from going mobile!

Successful eCommerce websites go beyond listing great products and providing effective customer service. It is good to remember that first impressions carry the day and web design provides that first impression. Unattractive, cluttered designs are off putting. They drive traffic away resulting in lost leads. User-friendly designs funnel users smoothly through the sales funnel and increase conversions.

What they see impacts how they react

A haphazard design is like a cluttered and disorganized store. Finding products of choice becomes difficult and time consuming. a browser just needs a click to move away in the blink of an eye and enter an organized store. 

Impact of small changes on profit

Colors, shapes, and sizes create a psychological impact. The immediate conversion rate noticed after such minor changes are made appears insignificant. A mere 1% swing means a major jump in annual sales.

Accessibility matters

Information assimilation and processing strategies differ from person to person. Visual processors are impacted by font size and background contrast. An image that correlates with text is more accessible to the kinesthetically inclined.

Brand awareness and recall

A consistent design or logo appearing on the website, promotional material, and physical product stamps a permanent impression on the mind and increases immediate brand recall translating into a wider loyal customer base.

Read More: A Highly Customizable Solution For All Your Online Business Needs

Successful websites combine aesthetics and ease of use. A good design optimizes layout and browsing experience by converting abstract ideas of aesthetics and usability into concrete designs. It presents products, purchase options, and brand image clearly and consistently.

White labelling simplifies branding policies for marketeers while presenting high-value products to end users. It is a strategy used extensively in businesses dealing with both products and services.

Boost to branding: With a ready-made product in hand attention can be devoted exclusively to product branding. This frees up need to allocate resources on aspects not related to market impact and devoting time and energy to product promotion. In case of multiple third-party products, white labelling increases brand visibility too.

Customer loyalty: Customer loyalty increases with more products carrying a brand name. Customers trust brands that offer a wide range of products once they find a good product from a brand. White labelling puts the brand name on a variety of products.

Leverage Expertise: Experts in individual product development make the products and the company name appears on the label. It is a win-win situation for both the product developer and the company.

Ready-made refined products: During the development stage experts take the pain of rigorously testing products and ironing out issues that undermine the value of their product. The white labelled product thus comes with built in value.

Cost and time efficient: White labelling by passes cost involved in product development from scratch. No longer are dedicated teams needed for product development and research.

Decreased pressure on complaint redressal: Third-party tools take on the responsibility of dealing with complaints and for troubleshooting products.

Provides multiple alternate products under the same brand: Customer choice and needs differ. An array of alternate products serves to cater to these differing choices and needs.

Customer satisfaction is the aim of businesses. By white labelling products and services businesses develop an improved value chain that translates into more satisfied customers.

Using the latest technology in e-commerce significantly boosts a company’s chances to become a market leader. The latest technology can offer innovative solutions for enticing customers online. One such technology is Flutter, which takes cross-platform app development to a new level. Some of the main benefits of selecting flutter for e-commerce mobile application development are:

Faster time to market

In today’s competitive business landscape, speed matters above all. The use of cross-platform app development allows reducing the time to market. The product can be released sooner and the app will be available on two devices – Android and iOS while performing like a native app – stable and reliable.

Easy maintenance

It’s known that the release of the application is just the beginning. Maintenance of the application is a large part of the process. It’s time consuming and it costs you too. Flutter’s apps solve these problems as well. In Flutter, adding new features and fixing bugs is easy. There are plugins and widgets available to accommodate any new features you want to.

Cost efficiency

This is one of the most important advantages of Flutter. Because it is cross-platform, two separate teams need not be hired to develop the e-commerce app. So, it saves costs. Developing an app on flutter requires less financial, human and material costs than developing a native application.

Customizable advanced UI

With the focus on the end user, many companies focus on immersive user experiences. Flutter has a wide range of tools and widgets to help design flexible and advanced UI features.

Easy integration with the existing apps

Many companies are apprehensive about creating new apps and discard the old ones. Flutter is flexible and enables you to embed code even in the native mode. Flutter has many more benefits. The transition to cross-platform development is gradual, but a less painful process for businesses.

Flutter is stable, reliable and definitely an option for businesses who wish to move to mobile e-commerce – soon!

Lokaly is an e-commerce app and built using Flutter technology.

“Restaurants are Looking Beyond…”, says an article by The Economic Times. Restaurants are now adopting platforms that charge lesser commission fees compared to dominant food aggregators. Asking for high commission and masking consumers’ data, restaurants are moving to marketplace-based platforms. These changes (aka savings from hefty commission %) will be rewarded to consumers as discounts on their online orders. This is going to enable a more modest and effective model – Direct to Consumer (D2C).

When businesses opting for ready-made solutions, where they can save cost, get access to their consumers’ data and manage online business easily. Lokaly is a ready-made and transparent solution for small to large businesses. Lokaly has partnered with 30+ restaurants based in Ahmedabad. Also, Lokaly has developed solutions for some famous brands in the USA. Lokaly provides free trial and support to sellers to know the platform better.

Customers who once flocked to brick and mortar stores are now crowding online. Shops and departmental stores are ditched and smartphones have been embraced. Even bank payments are replaced with digital wallets. The rapidly changing digitization and customer behaviour patterns, shopping trends have changed too. Customers are bidding farewell to traditional shopping ways and more and more online platforms have emerged. Let’s take a look at the must have features in an online solution for e-commerce:

• Expansion support: It is possible that your once loyal customers move to another store or site – it is essential to ensure that your e-commerce platform has the right features for expansion and features for what’s trending -and what will work in the future.
• Mobile friendly: e-commerce platform – must be mobile friendly. If you are not on mobile, you may be out of business in the future. So, your e-commerce platform must include mobile friendly features. Users should be able to shop from a website and mobile equally.
• Custom options: As opposed to generic store builder, e-commerce platforms must have customization options. This enables you to offer personalized experiences to customers for each store that is built on the platform.
• Add on – features: Along with the built-in features, the e-commerce platform should also offer add on features which store owners could add and remove features as per their requirement. This kind of personalization will be a key differentiator while trying to win over customers.
• Multiple integrations: The platform should offer an overall integrated and interconnected – smooth business flow. Product management and content management automated shipping flow and other easy integrations will allow a seamless workflow across multiple channels.
• Security features: You must also check for security features for your e-commerce platform. SSL certificates, PCI compliant payment gateways and other security features are essential for developing an e-commerce platform.

Top e-commerce platforms offer businesses with lots of conveniences, ease to use, and quick to setup features!

Lokaly solution offers all these features that can provide your customers with an unmatched experience and easy to manage from the perspective of the owners.

July 30, 2020 : Lokaly is a digital way to keep track of your sales, delivery, and all other transactions to support your online business. Lokaly announced the launch of lokaly.us for the US market. Lokaly is also available as a White-Label solution for its customers. Lokaly White-Label is available for Marketplace, B2B, and B2C models. It is a digital marketplace that gives you access to a wider Customer base.

“After the success of Lokaly in India, we decided to launch it for the US Market. Lokaly features a unique assortment of the store types and adds value. Lokaly is known for, and also offer customers the ability to order through fun, interactive features, and curations.” – said the Co-Founder & CEO on this occasion.

Buyers don’t need to go out to buy products in the time of pandemic COVID 19. All they need to do is browse essential products and get it delivered at the doorstep – along with cashless confidence.

Get your business an Expert, Fast and Convenient mCommerce solution right now from Lokaly!