Local departmental stores are the most popular businesses and dominate the market in a particular area. The main reason is their accessibility and simple approach, hassle free buying experiences, friendly behaviour and most importantly, emotional attachment of the customers. Especially those who are regular customers, it’s a matter of trust and loyalty too. But, this model of operation is highly contact based. Times have changed and there is a need to change this model of operation too. With the increasing emphasis on contactless operations for local businesses, how can local businesses maintain their existing customer base’s loyalty and trust?
The answer is – by offering them with easier and convenient means to contact them without actually visiting the store. Lokaly offers exactly this.
In a contactless safe distancing world, Lokaly helps take your local store online and helps keep your regular customers. You can instantly take your products online and accept online payments too.
Here’s what you get with Lokaly:
Completely White-label solution – create your very own store. Lokaly can be completely rebranded -with your specific branding requirements.
Customized & Branded Solution on App Store – Although you can simply download and use as – is, Lokaly can also be customized if need be. You can add your store specific features that caters to your customer base.
Your own Marketplace subscription model – It’s usually a notion that mobile applications are bound to be costly. This is where Lokaly differs from the expensive development options. You can simply pay as you go!
Customizable Features – If your business requires features that are not built in the product, we can customize it and include the features you wish.
Increase your revenue – Apart from your regular customers, a mobile store will enable you to increase your customer base and revenues!
Ensure your business continuity in the Lockdown or stay home period – sign up for a solution that can take your business online within a few clicks!
Attracting customers to your online store requires smart marketing techniques to engage and convert them to long-term buyers. Over the past 12 months, online sales have skyrocketed – mainly because, the whole world has been locked down and people are confined to their homes. The regular stores had been shut down too. The online marketplaces however thrived. So, if you already have an online store, here are some smart marketing tips to keep your existing customers and attract new ones to drive epic growth for your business. Ecommerce purchases have accounted for 16% of all the sales in the US last year. The eCommerce sales are predicted to keep growing even in the post COVID era.
Content personalization – If your store is online, it is very important to note that content is the main driver for your customers. So, content personalization is one trend to look out for. When you display products that are relevant to the customer buying at your store – they are urged to buy and you get increased sales.
Audience, Competition, and trends – create your marketing strategies with your audience in mind. It’s also essential to do complete competition analysis. Check the latest trends and create a comprehensive plan for your products.
Social media – social media is one of the most trending places today. People share what they purchased, how they found it, and what were their experiences while they used the product. Ensure that your products are talked about on social media!
Emails – emails are more powerful than we think. They can be used to target new customers, retarget the old ones, and also used as reminders for abandoned shopping carts. These are a powerful means of getting people to buy more.
So, if you have already taken your store online – there were a few smart ways to do more with your store to drive sales.