When the whole world literally came to a halt in 2020, but rather than causing any destruction in the retail world – it provided a boost to this industry in the online world. The entire volume of retail growth reallocated to the E-Commerce channels, which enjoyed an 18% bump in total growth. This growth cannot be accredited solely to the pandemic. The world has seen steady progress towards the online for well over a decade. In the aftermath of a year filled with social distancing and quarantines, the retail industry looks to emerge as a changed entity. Let’s look at what the future holds for the E-Commerce industry:
Voice commerce uses voice assistants such as Alexa or Siri to give shoppers a hands-free shopping experience. In a world of contactless and social distancing, voice shopping will be a great addition to E-Commerce.
Voice commerce has enjoyed success in the E-Commerce industry. However, COVID-19 has disproportionately affected the older demographics, as they are required to adhere to strict quarantine measures. But they still need groceries and essential items. This will encourage the use of E-Commerce solutions and hence the use of voice commerce.
E-Commerce has undoubtedly been a life raft for many who were stuck at home. It’s probably been the only surviving tool. Although it is very convenient and quick, – at its core it is a very impersonal experience. E-Commerce and voice commerce will find its applications for enhancing online shopping experiences.
E-Commerce has become a significant retail channel. Technology does not stay static for long. Modern devices with advanced capabilities will enable a lot more AR functions. AR is one of the technologies that will be a game-changer for the E-Commerce industry in 2022.
Predictions cannot be 100% accurate, but it’s true that 2022 with set the stage for new and advanced features that will take E-Commerce experiences to the next level.
Developing an excellent product and a great sales strategy is only half the battle won for a business. Providing good customer support after you have sold a product is also important. Shopping is not merely a transaction – the entire experience counts. By providing excellent customer support you can offer your customers better experiences while shopping with your brand. Shoppers that ‘feel good’ while making a purchase, will definitely be back for more.
Customer support empowers customers through the entire purchasing process and post purchase experiences. It helps you better assist customers who are interested in purchasing your product by offering quick and accurate answers. Next, it is also useful during the purchasing process. You can provide customers with orders, errors while placing orders, or provide better package tracking details. Lastly, you can offer customers with support if they face any issues post purchase. You can make cancellations and returns easy to process or offer the ability to exchange faulty products.
A good product or service can only get you so far. If you add good customer support to the equation, the value of your offering as well as your brand instantly increases. It also has the potential to reduce negative reviews. This added value translates to increased revenue and customer retention.
With customer support, businesses can offer a lot more than sales transactions. You can give them a reason to love your products and your business!
White label software comes as monthly or annual subscriptions. They are mostly available under the SaaS model. The seller company brands the model and offers it to clients and users as their own. Important tips for choosing the right software are given here.
White label Design and programming Products: web design products, website builders, and web app design programs fall under this category of software.
They range from lead generation tools to social media management, SEO tools, PPC tools, and reporting tools.
Look for shared values and beliefs in partner agencies. Successful partnership build-up depends on smooth interchange and exchange.
Be aware of the range of services you can access and how they integrate with your needs. Look for systems that allow direct communication in your name and on your domain.
Telephone conversations, online chats, and reports all carry your logo although they come from the parent agency.
A conference bridge plan provides a neutral interaction space without revealing contact numbers. Direct calling plans offer a special contact number that customers recognize as the company’s service number.
contractual obligation to maintain confidentiality during the contract and beyond. Look for a no poach clause.
All client interaction comes from the parent agency. There is no scope for outsourcing such interaction. The parent agency employs only trained professionals to interact with clients.
Professionals involved in client interaction are under the same non-disclosure contract as the agency.
We need to put referrer blocking systems in place for brand protection. Browser level blocking prevents source tracking. This ensures no trails are left for analytics to pick up.
Local departmental stores are the most popular businesses and dominate the market in a particular area. The main reason is their accessibility and simple approach, hassle free buying experiences, friendly behaviour and most importantly, emotional attachment of the customers.
Especially for regular customers, it’s a matter of trust and loyalty. However, this model of operation is highly contact-based.
Times have changed and there is a need to change this model of operation too. With the increasing emphasis on contactless operations for local businesses, how can local businesses maintain their existing customer base’s loyalty and trust?
The answer is – by offering them with easier and convenient means to contact them without actually visiting the store. Lokaly offers exactly this.
In a contactless safe distancing world, Lokaly helps take your local store online and helps keep your regular customers. You can instantly take your products online and accept online payments too.
Here’s what you get with Lokaly:
create your very own store. You can completely rebrand Lokaly with your specific branding requirements.
Although you can simply download and use it as-is, Lokaly can also be customized if needed. You can add your store specific features that caters to your customer base.
Many people believe that mobile applications are usually expensive. Lokaly challenges this notion by offering affordable alternatives. With Lokaly, you can pay as you go!
If your business requires features not built into the product, we can customize it to include the features you need.
Apart from your regular customers, a mobile store will enable you to increase your customer base and revenues!
Ensure your business continuity in the Lockdown or stay home period – sign up for a solution that can take your business online within a few clicks!
Attracting customers to your online store requires smart marketing techniques to engage and convert them to long-term buyers.
Over the past 12 months, online sales have skyrocketed – mainly because, the whole world has been locked down and people are confined to their homes.
The regular stores had been shut down too. The online marketplaces however thrived. So, if you already have an online store, here are some smart marketing tips to keep your existing customers and attract new ones to drive epic growth for your business.
Ecommerce purchases have accounted for 16% of all the sales in the US last year. The eCommerce sales are predicted to keep growing even in the post COVID era.
Content personalization – If your store is online, it is very important to note that content is the main driver for your customers. So, content personalization is one trend to look out for.
Audience, Competition, and trends – create your marketing strategies with your audience in mind. It’s also essential to do complete competition analysis. Check the latest trends and create a comprehensive plan for your products.
Social media – social media is one of the most trending places today. People share what they purchased, how they found it, and what were their experiences while they used the product.
Emails – emails are more powerful than we think.
They can target new customers, retarget old ones, and remind customers of abandoned shopping carts. These are a powerful means of getting people to buy more.
So, if you have already taken your store online – there were a few smart ways to do more with your store to drive sales.
Using the latest technology in e-commerce significantly boosts a company’s chances to become a market leader. The latest technology can offer innovative solutions for enticing customers online. One such technology is Flutter, which takes cross-platform app development to a new level. Some of the main benefits of selecting flutter for e-commerce mobile application development are:
In today’s competitive business landscape, speed matters above all. The use of cross-platform app development allows reducing the time to market. The product can be released sooner and the app will be available on two devices – Android and iOS while performing like a native app – stable and reliable.
It’s known that the release of the application is just the beginning. Maintenance of the application is a large part of the process. It’s time consuming and it costs you too. Flutter’s apps solve these problems as well. In Flutter, adding new features and fixing bugs is easy. There are plugins and widgets available to accommodate any new features you want to.
This is one of the most important advantages of Flutter. Because it is cross-platform, two separate teams need not be hired to develop the e-commerce app. So, it saves costs. Developing an app on flutter requires less financial, human and material costs than developing a native application.
With the focus on the end user, many companies focus on immersive user experiences. Flutter has a wide range of tools and widgets to help design flexible and advanced UI features.
Many companies are apprehensive about creating new apps and discard the old ones. Flutter is flexible and enables you to embed code even in the native mode. Flutter has many more benefits. The transition to cross-platform development is gradual, but a less painful process for businesses.
Flutter is stable, reliable and definitely an option for businesses who wish to move to mobile e-commerce – soon!
Lokaly is an e-commerce app and built using Flutter technology.
