eCommerce has been around for quite some time now, but mCommerce has recently taken a dominating place. Mobile internet usage has exceeded desktop usage by 51% and over two-thirds of the world population owns a smartphone. As more and more people adopt smartphones, mobile commerce too accounts for a significant portion of the eCommerce market.
Evidently, mobile commerce or mCommerce is the future and businesses are hopping on the bandwagon to take advantage of this exponential growth. Well, the Majority of the customers are spending more and more time on mobile phones and mCommerce is the one way businesses can reach them – directly.
How can Lokaly keep you ready for a mobile future?
Lokaly is a mCommerce platform which enables store owners to quickly and conveniently create a mobile store and start selling! Moving from brick and mortar stores to a mobile commerce store was a huge challenge – simply because creating a strong and robust backend and a ready to use frontend was both times consuming and pricy. Many local stores and businesses hesitated to even think about the mobile option. But, Lokaly eliminates any hesitation the users may have while taking the leap from bricks to clicks.
Lokaly enables local departmental stores to quickly go mobile and reach out to their mobile customers. It also has convenient features for maintaining a khata (credit) for regular customers.
There’s no doubt that mobile is the future – not only for eCommerce but also for all businesses. The sooner businesses work on mobile solutions the better prepared they will be for the future. If you are a local business looking for a ready mobile commerce solution, take a look at our ready to go live product – Lokaly!
When you are a local business, you have a regionally marked territory and seldom get customers beyond a certain point. Every store has one-time customers and then there are regulars – who order weekly or monthly. It’s a great business model and a very certain business strategy. But, with all that, there are still limitations on how you can retain customers as well as gain new ones. Local stores are rarely a monopoly – there is always competition in the vicinity. So, how do you ensure that your customers get the ‘delight’, the ‘ease’, and the ‘convenience’ that a local store can or must offer?
Well, Lokaly has the answer to this plea. Lokaly is an E-Commerce application for local departmental stores and businesses. Stores can easily create their account, and avail all the features – just like a mobile app would.
Each sale is now on a digital platform. The seller can then introduce a khata system where loyal customers receive store credit. You can also check analytics to understand how your business is going. The app also has integrated features for payment reminders and ready for pickup notifications.
Once the decision is made – to move from bricks to clicks, it’s just about choosing the right platform for setting up your online or mobile store!
Lokaly’s multi-store feature enables local businesses to operate multiple stores within a single panel. Sellers can personalize many aspects of each of the stores and control the access for each of the websites separately. This feature allows you to publish multiple eCommerce stores from a single product database. Store owners can target niche markets, carve out special offerings from their products, and publish special products on each store.
Here are some of the ways in which Lokaly can offer multi-store configuration:
If your business is ready – Lokaly offers a ready to go live solution to go mobile quickly!
Times are still uncertain and physical distancing is still a norm. Ever since the lockdown in early 2020, the local businesses and brick and mortar stores took the hit. Customers weren’t able to physically visit stores and buy things, and stores could not sell anything. Every local store and every local business looked for an online or mobile means of reaching out to customers. Till today, customers are hesitant to go out to buy things. Placing their orders online feels safer, more convenient, and more appealing to customers.
Well, if you are a local store and wish to increase sales – even in difficult times, here are a few ways in which Lokaly can help:
Well, if you are a local store and wish to increase sales – even in difficult times, here are a few ways in which Lokaly can help:
If you are a local store and wish to grow your business online, or move your business to an online model, it’s time that you select a platform that will enable you to do so. Lokaly is one such platform where users can simply sign up, create an account for their stores and upload their products, and even manage payments and credits for customers.
Web and Mobile – both offer businesses with opportunities to expand and increase their customer base. Local businesses with a limited budget find it overwhelming to create mobile apps and E-commerce websites from scratch. Platforms like Lokaly offer futuristic opportunities and solutions to these businesses!
The year 2020 saw unprecedented circumstances and businesses were forced to innovate or close down. Those who chose to innovate and keep up with the demands of the time – survived. Technology has always been an enabler for forward thinking businesses and in tough times technology enabled businesses to stay afloat. Well, Lokaly has been one such technology solution that enabled local businesses to keep going in times of crisis. It enabled them to keep in touch with their customers, engage with them and more importantly allow users to make purchases and place orders online. In a world where distancing has become a good thing, Lokaly managed to not only help businesses survive but some of them even thrived.
Lokaly keeps adding new and innovative features to help businesses further their goals. Here are some of the latest updates to the mobile app that stood by you when the world was locked down.
We are happy to announce some of the new features:
With new features rolling in, businesses can upgrade their app and install the new updates and leverage from their benefits!
Lokaly is a solution for sellers and buyers. Sellers can register their stores and manage their accounts with various buyers online through the seller app. With the buyer’s app, users can order from their favourite store within their vicinity via the app. Lokaly acts as a gateway between you and the local stores.
How can users contact local stores?
Lokaly acts as a technology bridge between the sellers and buyers. Many local stores depend on the number of feet walking up to their storefront every day. Many times they lack in the extra efforts to reach out to a larger customer base. Lokaly offers local businesses with the opportunity to expand beyond their regular customers and look at a larger customer base. The buyers can conveniently place their orders from their favourite stores within their vicinity and within a few taps and swipes the job is done. Well, the stores can also offer regular customers with a ‘khata’ system of payment wherein the customer is offer a type of store credit which can be paid when the amount is due.
The good news is that buyers do not have to pay anything to use the Lokaly app. It is completely free and can be downloaded for free from Google Play Store or Apple App Store.
The app is pretty simple to use too. After logging in, users can see the local stores on a dashboard. Users can also see whether the seller has approved their khata. Everything is displayed on the dashboard so that users get direct access to the information they require. All payments for the orders placed are managed via a khata system and can be done directly via the app. This means that there is no need of separate apps for making payments too. All transactions are effectively managed within Lokaly.
With Lokaly, businesses get a wider reach and no longer have to be dependent on those customers who walk up to their stores!
When it comes down to being quick and effective, there’s nothing that beats mobile. So, even for departmental stores and local stores, going online and moving from a physically present to a virtually available store is one of the easiest way to get quick sales.
Lokaly works in multiple ways. It offers an opportunity to create an online marketplace and manage transactions conveniently. How you manage your business on Lokaly is up to you. For customers, it’s an easy entry into your store and pick the products of their choice and checkout instantly. It’s all in all a great recipe to drive sales in three days!
Here are 7 fast and easy and effective ways to get your first sales using Lokaly in 3 days:
Lokaly is a gateway between you and your customers. It’s the one missing piece that puts together all the essentials that you need to grow your store and improve sales in a short period of time. It reduces both time and efforts to get customers through your door and to offer them the shopping experiences they will remember.
It seems overwhelming – to take an entire store online. But, that’s just it. It’s not as overwhelming as it seems. The cost is one of the major factors that make mobile and web stores seem out of reach for small businesses and local departmental stores. This is exactly where Lokaly can help. Lokaly empowers sellers to derive maximum benefits from the Digital movement. Local departmental stores can easily go online within a few clicks and set up their mobile presence. This takes their products right into the hands of customers.
The good part is, the pricing is seller friendly. If you wish to take your store online with Lokaly, there are a number of ways to make this possible. Firstly, choose what kind of store you would like to set up. Here’s what Lokaly has to offer to make your transition online less daunting in terms of the price you pay for the technology and software.
Lokaly is a ready to use mobile store where departmental stores can easily create their stores and serve their local customers. Here are the pricing models For B2C:
Lokaly is a complete package for those who wish to start quick and sell fast. It is based on a subscription model and allows users to pay as they use. It has customizable features and can be made to look unique for every store that is created.
In times of crisis – when the whole world is ‘at home’ and there is a tinge of fear to venture out into the streets, departmental stores took the initial hit. Lokaly is one way to take your products to your customers – especially since they cannot come to you!
Just about anyone can put together an online store – but, how do you entice your customers and urge them to buy NOW and place repeat purchases? Here are a few pointers:
Flash sales: Flash sales are short, time bound sales often combined with a limited product stock which creates urgency in the minds of customers to buy now rather than later.
Free samples or low-priced products: You can ship your products directly to customers. Once they get used to the quality you offer, they will definitely be enticed to buy more.
Automated re-sales for replenishment: Selling products that are definitely require replenishment is an opportunity to automate and schedule remarketing campaigns to re-engage customers and encourage them to refill.
Multi-purchase deals: In this method, you can offer customers a deal if they purchase multiple products.
Exclusive or complementary cross-sells: Strategically position a product alongside the product a customer has in their shopping cart to improve or partner with it.
Bundle best-sellers with high margin products: You can take a small cluster of products, bundle them and offer them at a collective price which is cheaper than if a customer was to purchase each of them individually.
Limited time coupons or discounts: Urgency is a powerful psychological marketing tactic. Limited time coupons or discounts are very effective in creating this urgency.
Cross-platform selling: Along with your website, you can sell your products on social media, eBay, Amazon etc.
Live chat engagement: Live chat gives customers a feeling of immediate action. It definitely helps boost sales.
Get personal with recommendations: Personalized recommendations add to customer experiences and hence boost sales.
Run an influencer campaign: Consumers want to hear from people they idolize. It builds trust in the brand and products – hence boosts sales.
The sheer size of the opportunity is unlimited – you can imagine and execute innovative deals and discounts to keep your customers engaged and coming back for repeat purchases!
Lokaly offers a variety of discounts, deals, and coupons to attract your customers. Check-out how Lokaly can be useful for your business at https://www.lokaly.in/
While it’s normal to direct your attention to attracting new clients, strengthening your bond with existing customers is even more important. Even 5% increase in customer retention rates lifts the profits by 25% to 95%. A loyal customer is not only repeat-purchasing your product or service but is telling others about your brand too. If you have invested in earning a customer, make sure that you retain them too – and keep them coming back several times!
Build a relationship – don’t just sell
After a sale, instead of focusing on where your next sale is, try to devote resources for building continued relationships. Keeping constant communication with the customer is the key, however, there is a fine line between keeping in touch and becoming a nuisance. Have purposeful and meaningful communications with customers.
Keep the experience fresh and relevant
Continuous improvement in the offerings is the key to creating a fresh customer experience. Remember to re-connect with existing customers with your new offerings. Changes and updates are a good way to interact with customers.
Assume that they won’t remember you
If they shopped with you once, it’s not guaranteed that they will think of you the next time they need the same product or service. Make an attempt to imprint your brand on their minds. Here – out of sight is out of mind!
Make it easy for customers to contact you
Avoid sending lengthy informative emails. Send simple messages so that they are urged to contact you for the details. It’s a great way to keep them engaged with your brand.
Show your appreciation
When customers feel appreciated and see that they are important to you, they tend to be more loyal to your brand.
To grow sustainably, acquiring new customers is not enough. For life-long value, brands need to increase customer retention rates and keep them coming back.
The customer always looks out for the best deals and at the same time best platform where they would like to shop again! Use Lokaly solution which has proven customer experience and best deals to attract your customers.
